It can be used on white and other light backgrounds that provide adequate contrast. The primary logo in the top left is the preferred logo and should be used most often.
We recommend maintaining a minimum clear space defined as 2x the width of the “H” in Harvard in the wordmark around all logos in the system. When the shield is locked up with the name of the School, it must always appear to the left of the rule and wordmark, and the relative size and position should match the sample shown and should not be changed. The primary logo pairs the shield with a wordmark set in a customized version of HBS Graphik.Īn official mark containing the name of the School must appear on all materials intended for external audiences when space allows. (Alumni are not permitted to use Harvard Business School logos for any use including gifts, event materials, clothing, print and digital materials, etc., for their own non-school sanctioned events.) All other requestsįiles can be provided by James Aris in Marketing & Communications. Requests by staff should be sent to Executive Education Marketing. Executive Education requestsĮxecutive Education requests should be sent to your program manager. Requests by MBA students should be sent to MBA Clubs. Requests by alumni should be sent to Alumni Marketing & Communications. Request image files for use from the following sources: Requests by alumni The images on this page are for reference only.
Wordmark extension options and an HBS acronym mark are also part of the system.ĭo not alter, recreate, or redraw the logos.
The identity system includes a primary logo composed of a modern wordmark locked up with the long-established shield.
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